Dynamic search ads & Ads rotation setting ( complete guide 2021 )

 Google Dynamic Search Ads ( Guide 2021 )

 

In this cheat sheet I’ll discuss how can we set up a beautiful campaign in google ads this copy of the course will be all over the guide of all tricks and important updates as well.

So, let start ……….

 

Motivation: It’s a tool designed by google so anyone can use and learn about this, it's not a rocket science, and it's designed for users, not for google itself

Google Dynamic search ads

Let's talk about how it works and what is the use of this setting. So let's start.

You know dynamic search ads are the form of user intent, I mean it's based on user searches.

These ads are based on the content of your site. When you enable this option so google will index your website and get some sort of keywords and based on user searches it will create an auto headline.

Wow, this sounds good {But not technically} Let's dig into the deep meaning of this setting.

It’s an interesting feature that Google allows you to potentially set up in this step of creating a campaign. Of course, you could have come back and modified it later and it removes keywords bidding ad creation and essentially tells Google this works the best.

By the way, if you have a larger website a very organized Web site and lots of inventory you are running a shop of campaigns and it might take a lot of time and effort to create customized campaigns for every single section of your site.

Search ads are they Google will use its index of your site or a page field of specific you are wealthy.

Upload through the area of Google ads account where you upload this page feed and also lets you in a minute it will read all the different content on your site so it will take a look at the site map your

your categories your product categories, your actual products and this can be for services as well and Google them will then decide based on the search terms that a person is looking for and Google search.

So you would enter in first if I wanted to enable dynamic search as I would select this button and I also want to say that if your if this is a first-time campaign and this is an account that doesn't have a lot of data and you don't have a huge web site do not use dynamic search that's it's a good tool to find other areas of a large site or other products and a large catalog that might be worth going and creating your own manual campaigns.

But from the beginning from the outset, I would not select to enable the search experts to say that I work.

So Google pre-populated my domain so I can then Google in the next step as I said of my outgroups they're going to set up dynamic adverbs for me.

Understanding ads rotation setting

You might only be seeing two options in your account because these two options down here are going to be removed because they're no longer supported.

This was a recent change optimized for conversions rotate evenly and we're going to be just left with two potential options which means I can either have Google optimize the rotation of ads and show the best performing ads or do not optimize rotate ads indefinitely equally to understand and apply a lot

of students sort of struggled with what this really meant.

You need to understand the relationship between ads and an AD group.

Potential search terms keywords etc. and I mean a slide to help us understand that so let's just quickly jump into that.

And I think you'll have a much better understanding of what these settings really mean. 

So, ad delivery and rotation settings as you know every AD group can have multiple ads in the Aggers

So in this example let's say we have four different ads inside an AD group.

Now you also have keywords right.

You have let's say this is an ad group for writing desk writing that's for sale discount writing desk, kids writing desk glass writing desks and those are all keywords inside that same adv..

So these four ads are at the same level of the organizational hierarchy with let's say these 20 keywords.

Let's say there were a thousand keywords or 50 ads or whatever it was. Which means that any of these keywords could trigger any of the ads in the aggregate kids writing desks could trigger.

And one it could also trigger at Ford a different time. Desperados can trigger add too. There's no way to say I only want one ad showing for this. That's what ad groups are for.

If I want a specific ad to only be shown to a specific word group of keywords then you need to make an ad group with that ad in that group of keywords. That's sort of how it works.

And just as an example you might have five thousand six hundred fifty four search terms for that ad that could trigger any of the keywords based on your max daily budget.

So that's the relationship of lots of search firms they triggered your keywords your cute sugar ads but the keywords search terms ads all operate at the same level of the hierarchy.

So when you're choosing your ad rotation settings you're either telling Google listen if ad one performs better has a better click the reader has a better conversion rate it just performs better than favor that app.

So over time you might love it and see that you might have had that say a thousand clicks right on all these keywords over here and add one. Got 900 of those clicks right.

Because Google was favoring add one because it had the best performance.

But if you rotate your ads indefinitely that means regardless of how much better ad one is performing then add to or how much better at worst performing than at three each of these ads will get around the same you know 250 clicks 250 clicks.

If we're dealing with a thousand clicks inside the account in general. So that's what ad rotation settings really are. Do you want to optimize the rotation of the ads or do you want to rotate your ads definetly.

So that's what ad rotation settings really are.

Do you want to optimize the rotation of the ads or do you want to rotate your ads. 

Definitely, I recommend always starting out with not optimizing because you don't ever know exactly how Google is optimized if they're optimizing for click rate.

Sometimes certain ads will have a higher conversion rate and that's often something which will account for the optimization that Google does.

Google typically will look for click-through rate. You also want to learn which messaging works because you can apply that to other areas of your business your the whole business is not just one ad group you might be testing a specific offer you might be testing the idea of scarcity verse reciprocity you might be testing a specific promotion and maybe some the trapping to a certain area of the site and you want to Rotti those ads in the beginning to get a sense of which Bradd messaging works for your account.

I highly recommend not using the default optimize but clicking do not optimize rotate adds indefinitely.

And gives us that warning lower performing and will run as often as higher performance and so forth. We know that as we just explain exactly how that works over time you might choose to run optimized ads.