Facebook conversion API setup by using ( AWS ) [ 2022 ]

In this blog i'll deal with how you guys can set up your facebook conversion API by using Amazon AWS.

First, let's know a few things:-

1: what is the difference between Facebook pixel vs Facebook conversion API

Facebook pixel:  

A Facebook pixel that can be integrated into your website will allow you to track what individuals do while visiting your site in order to measure the effectiveness of your advertising campaigns.

Facebook conversion API: 

The main difference between pixel and CAPI is, By using CAPI we will give facebook the data of ( customer id, order id, purchase events etc ) and next thing is, this will give us more accurate data. Conversions API tracks conversions at the server level. Facebook Pixel tracks conversions on the browser level.

That's the only difference Bro!

Now, the main reason I need CAPI is due to the fact that iOS and a number of other browsers are blocking cookies and blocks and other items. Therefore, the Facebook Pixel will not provide us with accurate results. The fact that CAPI is server side tracking ensures that it will always obtain good results since it does not rely on browsing blocking software.

Follow these given steps:-

Step 1: Open your Facebook ad manager then click event manager

Step 2: Once you click event manager you can see this button [ Add events ] 

Step 3: Now click [ add events ] this pop you will see.

Step 4: Now click [ using the conversion API ] you will see this popup screen.

Step 5: Now click the 2nd option [ Use a partner ] then you will see this screen.

Step 5: Now you need to click [ conversion API gateway ] then FOLLOW THESE STEPS

Thanks For Reading